Wednesday, November 28, 2012

Retouching and Image Selection Online Workshop


So you've got hundreds of pictures from your well-executed shoot.

Now what?


Perhaps the most overlooked part of photography workflow is Image Selection. From my experience with previous workshop photographers, Image Selection is the most underdeveloped skill set and consistently weak link in the workflow. Time and time again I find photographers taking fantastic shots only to select the wrong ones for their portfolio.


Simply put, photographers typically consider only the photographic aspects of the shot. They look at composition, lighting, exposure, and other photographic technicalities. And they wind up with portfolios chock-full of technically perfect and yet utterly boring, irrelevant, and awkward images.

In our online workshop we will define the various perspectives of image selection; from photography to styling to makeup to agency and more. Then we will hone our ability to see things from the Editor's perspective. Because while there are many different perspectives with which you can view images, the Editor is bound not by style, photography, makeup, hair, model, or even fashion. No. Instead the Editor is bound by advertising dollars. Why are advertising dollars important? Because advertising dollars quantifies a skill set that is otherwise highly objective. After all, when you have the Guccis, Louis Vuittons, and Pradas each paying hundreds of thousands of dollars to place ads next to the images in your magazine, then you can rest assured that you've selected the right images. Otherwise you fade into the abyss with the rest of the magazines that can't survive in the post-Internet-publication apocalypse.

With the Editor's perspective you will select more relevant, more powerful, and overall stronger images. It's this perspective that drives the editorials in my own portfolio.


Natural light post-processing workflow

Of course image selection is useless if you can't process the images. In our online workshop we will spend 90 minutes examining my studio B&W post-processing workflow as well as my natural light post-processing workflow. I have an entire library of full-layered Photoshop files allowing us to deconstruct and reconstruct existing images in my portfolio. We will go through each layer and I will explain to you what I did and why I did it. Beyond this explanation I will describe the philosophy behind the overall approach so that you have a good understanding of the high-level direction of each image.

Example of the type of image resulting from my B&W retouching

This is a workflow-intensive online workshop. We will cover as much as I typically cover in my 2-day workshops. The workshop is designed to improve individual portfolios. With improved portfolios you will attract better models, talents and clients.


Cancellation policy:
100% refund if cancellation is 2 weeks or more prior to workshop.
50% refund if cancellation is less than 2 weeks but more than 1 week prior to workshop.
0% refund if cancellation is 1 weeks or less prior to workshop.

9AM-12PM Saturday December 15th, 2012

Click here to see my previous workshops!

General notes:

-Who is L U C I M A? I'm a fashion-editorial photographer based in Los Angeles (see I also teach at the New York Film Academy (Universal Studios campus) to 1-year and 2-year MFA photography students.

-Keeping the workshop small for more one-on-one attention. I will cap the attendance at 8 allowing for more cohesive discussions.

-How does the online workshop work? Upon registration, we will test your internet connection for a stable connection. On the morning of the workshop you will receive a an email link for the actual online workshop group. You do not need to download anything. And it doesn't matter if you're on a Mac or a PC. All you need is a browser that supports Javascript. All of which we will test prior to the workshop date. If you have connection problems during the workshop I'll be happy to provide a full refund.

-If you can't attend this workshop but would like to schedule an individual session please see the list of private workshop offerings here.

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