This is episode 3 of the LUCIMA Podcast series, "If Your Life Were a Movie".
Everyone has a story to tell. Human stories about change, transformation and often redemption. Through real life story arcs, our special guests explain how they became who they are today. Join us for an inside look into some amazing stories.
In this episode, Charles interviews Winston Binch, Chief Digital Officer of Deutsch North America. Winston talks about how a lifelong passion for innovation and creativity became a successful career in advertising.
Chief Digital Officer, Deutsch North America
Winston Binch is one of the most accomplished digital leaders of his generation. As Chief Digital Officer of Deutsch North America, he has grown the agency’s offering from 5 percent of overall revenue to 40 percent and has transformed the company from an advertising agency to a digital innovator — a feat that led Fast Company to recognize Deutsch as one of the most innovative companies in advertising.
His work has picked up honors from One Show, Comm Arts, UX Awards, AICP, the Andys, Effie Awards, and the Webby Awards. He has won at Cannes 30 times, including two Titanium Lions, three Grand Prix awards, and Interactive Agency of the Year three times. Winston was named one of Business Insider’s 2015 Most Creative People in Advertising, one of the 2014 Internationalist Innovators and a Top 25 iMedia Internet Marketer and Innovator.
Some of the most innovative digital in advertising history can be credited to Winston. He helped bring customization to Nike by way of Nike iD, Whopper Sacrifice to Burger King, and the Pizza Tracker to Domino's. Most recently, he reinvented Volkswagen's approach to online car shopping and is currently helping Taco Bell reimagine mobile ordering. In 2015, Deutsch was #2 on Ad Age’s Agency A-List.
Prior to Deutsch, Winston led the digital practice at CP+B where he served as partner, and before that he worked at R/GA and Sony Music. Winston is cofounder of Boulder Digital Works at the University of Colorado and the M-School: Institute of Marketing at LMU. He sits on the board of the Interactive Advertising Bureau (IAB) and Protect Our Winters, and contributes to Harvard Business Review, Entrepreneur, and Adweek.
References in this podcast:
https://en.wikipedia.org/wiki/Napster
http://www.nytimes.com/2015/10/24/arts/music/drake-rapper-actor-meme.html
http://www.cpbgroup.com
https://www.youtube.com/watch?v=R55e-uHQna0
http://www.subservientchicken.com
Learn more about Winston and his latest projects here:
http://winstonbinch.com
https://www.facebook.com/wbinch
http://www.deutschinc.com
http://protectourwinters.org
https://www.facebook.com/Stereobate-151226728375/
Learn more about Charles and his latest projects here:
Website http://www.lucima.com
Instagram: https://instagram.com/charleslucima
Facebook: http://facebook.com/charleslucima
tumblr: http://lucima.tumblr.com
Podcast: http://lucima.podomatic.com
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