Friday, October 19, 2012


I've always loved these Obsession ads

It must be an obsession in order for it to be truly a part of you. It can't be just a passing craze or something you do to pass time. You must live, breathe, love, hate, and not be able to live without it. It must consume you. It should be the last thing you think about before you fall asleep and the first thing you think about when you wake up.

And it must last. It must stand the test of time. It must not be a "crush" so to speak.

It will draw from sources deep within you. So far down inside you that you can't see that deep. All you know is that this thing is drawing from inner passions, inner inspirations, inner psyche. It is the vehicle that allows you to excel.

It must make you tired. It should almost be parasitic. It should suck the life out of you because you are so consumed by it.

Some call it "love". Others call it "addiction". But I'm not referring to a romantic love so I will refer to it as an "obsession".

When it happens you'll recognize it. And you will live as you've never lived before. Think as you've never thought before. It will cloud your judgment and make you impulsive in irrational ways. Again I'm not talking about romantic love. I'm talking about an obsession. It will make you do things that you wouldn't otherwise do. It will push you well past your comfort zones.

And you will be better for it. You will emerge remolded. Evolved. Improved.

And that is why it is so important to immerse yourself in an obsession. This is why people don't usually regret their love affairs. It's why "hobbies" can come between normal relationships. When you find that "thing", don't let go. Don't listen to the people that tell you it's wrong or bad or destroying you.

Unless of course that obsession is drugs, gambling, rape or something else that is destructive in an obvious way. Don't be a schmuck :) Listen to what I'm saying. I'm talking about semi-healthy obsessions. And yes you have to decide what you're willing to sacrifice because it is a slippery slope. Nothing is for free. Everything comes at a cost. Decide beforehand what you're willing to give up and what you're not willing to give up. Every once in a while come to surface for air. See what you've been missing. Make sure you're on the right track and if you're still in "love" go back in for more.

You will change the world this way. I promise you. If it consumes you, you and your obsession will change the world around you. There's no other way about it. It's that powerful.

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