Monday, April 30, 2012

On Ben Trovato blog



Thanks to all the talented and dedicated members of the team for turning a concept into a reality! Also thanks to www.BenTrovato.blog for giving us the chance to share our fashion story!

Sunday, April 29, 2012

Magic: The Aftermath

In the wake of Magic II (the second Fashion-Editorial Master Class), I have some concluding thoughts on the topic of Magic.

I can not stress how important it is to understand that Magic isn't a science. Honestly, if Magic were a science, I wouldn't want to teach it. And no offense to science, but it's the same reason I don't teach Photography 101 classes or Lighting 101 courses. I simply feel that there isn't any unique value that I could add to the subject. Because I am not in love with processes that you can download from the Internet or simply glean from a book. Instead, what makes me so interested in Magic is that it is elusive and that it is very personal.

And therein lies the conundrum. If it's so elusive and so very personal, then how can anyone teach a Master Class on Magic? My answer is simple. I am first and foremost completely honest about how Magic isn't formulaically replicable. Therefore I can only teach my techniques, my thought-processes, and my philosophies, using personal examples and live demonstrations.

Through presentations, I suggest a specific paradigm of Magic. Through debate photographers consider and challenge that paradigm. And by adopting (at least temporarily) my shooting style during the shooting sessions, my hope is that each photographer gets a glimpse of the same Magic that I experience during my shoots. Yes, the Master Class is academic in principle but by recreating as many of the same conditions I create during my own tests, the photographers can witness and experience Magic for themselves.

My goal is that they each photographer subsequently seeks to recreate his/her own Magic by themselves.

It's very likely that 20 years from now the subject of Magic will still intrigue me. As I get older, my relationship with Magic will mature and I'll have different sentiments on the entire process. But Magic will forever remain an art and never a science. My understanding of Magic evolves with every shoot and every interaction. I can only hope that in 20 years I'll be as willing to learn, challenge my own assumptions, and to teach Magic as I am today.

But 20 years is a long time. And Magic is a very personal journey.

It's a personal journey because no two people will experience Magic identically. For that matter, I believe that Magic is more about personal growth than about creating emotionally evocative images. For me at least, Magic has forced me to evaluate/reevaluate my interactions with people (and not just models). Why? Because without real human interactions a photographer has very little hope of creating creating Magic. Simply put, as a "Magician" you can not sit back and expect Magic to just happen. You have to get in there and be an active participant of the Magic "production".

To say that Magic has occasionally made me uncomfortable is a huge understatement. Striving for Magic has put me in some awkward situations. From working with inexperienced models to making impromptu wardrobe decisions, Magic stretches me in ways I don't necessarily want to me stretched. Magic tests me via situations that I fear I will most certainly fail. But at the end of the day, practicing Magic forces me to understand myself better. And by pushing myself out of my comfort zone and into the realm of real human interactions, practicing Magic keeps me in touch with the human element.

For that reason alone, it behooves all of us to study Magic and become apprentice Magicians.

Tuesday, April 24, 2012

The Joy of Motion


Screencaps from the raw footage from Lost.

My buddy Chris Park once said "Where stills are two-dimensional, video is is three-dimensional because of the added element of sound".

I think it's 4D because of the added dimension of sound and time.

And these two elements have made my work extremely fun lately. Since the end of the post-production of Lost, I've been enjoying *almost* every moment of the pre-production, production, and post-production of the videos I'm working on.

There are still moments I don't enjoy. Like deadlines and fretting over audio cutting and worrying whether or not the audience will be engaged for the entire duration of the video.

And don't get me wrong, I love stills. Always have and always will. There's something elemental about capturing lightning in a bottle. But with video, the storytelling possibilities are endless (given enough budget). Sure some asshole will argue "Stills are great for storytelling too! You're just not doing it right with all your fashion nudes!"

Doh, you got me! Guilty as charged!

Sunday, April 22, 2012

Blackmagic Cinema Camera

For those of you that haven't heard. Blackmagic Design announced their Cinema Camera that does 2.5K resolution for under $3,000. EF and ZF mounts. Shooots ProRes and RAW. Doesn't do more than 30fps though.

Here's Hitler's response:

"I spent a year saving up for that new 5D" - Hitler

Model Releases and Watermarking II

I wrote this in a response to a comment. I feel this needs to be repeated in its own blog post: 
Don't fight the battle only to realize later that you've lost the war. Because that's what most of the amateur photographers are guilty of. They only see what they stand to lose *now*, versus what they stand to gain *later*.

Model Releases and Watermarking



Here's an email thread regarding the age-old question of model releases. I threw in the topic of watermarking since I feel it's on the same page.

Q: Do I need to bring a model release for the models at the workshop?

A: As you'll find via working with modeling agencies and their models, there are no releases to sign. The unsaid rule is that you do not profit monetarily directly from the sale of the images. Self-promotional purposes like magazine submissions and your own websites are fair game. In fact the models will almost always appreciate the additional press/publicity/exposure from magazine submissions.

You can bring one for her to sign. I'll have to read through it first. In the event that the magazines ask for signatures, that should be the time to turn around and ask them to sign the release because it's the magazine's release (and not your self-worded and often "skewing in favor of the photographer" release). But signing paperwork during or immediately after test shoots is usually a red flag to models... good models don't work with photographers that request release signatures for shoots.

Saturday, April 21, 2012

Haters


"What the fuck do you think a hater's job is? To fucking hate. So let them motherfuckers do their goddamn job!" - Katt Williams

Haters. Totally love them. I mean, sure they piss me off now and then, but this is a great talking point and it's a great lesson not only for me but for anyone who wants to achieve any level of success. The reality is that along your journey you're going to encounter people that are going to try and hold you down. People that don't like the fact that you're doing well. People that don't like that you're talented. People that don't like change. People that don't like the fact that you're pushing the envelope. People that don't like the way you eat your cereal. These people don't want anyone to do better than they're doing because usually they aren't doing so hot. It hurts their feelings to see others do well.

So they hate.